How To Find Hot Niche Markets
Here's a clearly explained strategy to find
hot niche markets by doing keyword research.
The simple steps are explained in this article (it's
by James Jackson) called... "Attacking Weak
Niches For Big Returns, Step-By-Step Keyword Examples
Included".
If you are looking to increase your business
through niche marketing then you should seriously
consider tapping into some of the more overlooked
niche markets. Many times you can get a very
good listing in the search engines for very good
keywords while only doing some basic search engine
optimization.
All you have to do is spend five to ten minutes
doing a little competitive research to analyze the
top ten search engine results for your keywords.
The question you want to get answered by doing
this research is…
“Are the top ten listings for this keyword
weak enough to easily outrank?”
Start your research by going to Google.com and
do a search for the keyword phrase that you want
to do your research on.
Here’s a list of what you will be looking
for and things to note that will let you know if
can snatch a top ten spot for your keywords and
easily expand your niche marketing business.
Example Keyword:
Bed In A Bag (Numbers Represent Word Tracker Estimated
Search Volume)
---------------------------------------------------------
bed in a bag 1,273
bed in a bag sets - 90
discount bed in a bag - 86
clearance bed in a bag - 49
wholesale bed in a bag set - 43
king bed in a bag - 29
chinami bed in a bag - 24
holiday bed in a bag - 21
bed in a bag camoflouge - 20
tropical bed in a bag - 20
california bed in a bag - 19
dan river bed in a bag - 19
palm tree bed in a bag -19
blue and orange queen bed in a bag – 17
----------------------------------------------------------
As you can see there’s a pretty good amount
of search activity for this keyword phrase. So how
do you figure out if this is a market that you can
get a top keyword ranking for?
Well all you have to do is spend five minutes doing
a little research analyzing the top ten search engine
results for this keyword.
**** Is the keyword in the title of the listing?
Search engines place a lot of weight on the title
of a web page when they consider how well it will
rank for a given keyword. Normally the title of
the listed results are just exact duplicates of
the text that is used in the META Title Tag of
a particular web page. You will rarely find a
top ten ranking for any keyword phrase that doesn’t
have the keyword phrase you searched for in the
title of the listing.
If the keyword phrase is not in the title of
many of the top ten listings this is a good sign
that you may have weak search engine competitors.
**** Is the keyword in the URL of the listing?
Having the keyword phrase as a part of your URL
also helps your website to rank well much in the
same way that having the keyword phrase in your
title does. If the keyword phrase is not in the
URL of many of the top ten listings this is a
good sign that you may have weak search engine
competitors.
**** How many backward links are pointing at
the URL?
The off page factors are weighted VERY heavily
by Google when it comes to getting a good search
engine ranking with them. Off page factors are
thing that you don’t have total control of
such as how many other websites link to yours.
Google sees the links to your website as a vote
from other people that you have a good website
related to your chosen keyword phrase.
Now, if you have the Google tool bar installed
all you have to do is right click on the titles
of the top search engine results and then choose
“Backward Links” from the context menu
that will display on your screen. You will be
taken to a new page that will tell you exactly
how many links are pointing at the competing website.
Do this for each of the top ten websites.
If they all have a relatively low amount of backward
links this is a good sign that you may have weak
search engine competitors for this particular
niche market.
**** Is the URL a top level domain or some obscure
page?
One way to spot very weak search engine competition
is to look at the the URL path of the pages that
show for the top ten spots.
If you see a website that is a top level domain
it will end in .com .net .org or any o the other
common top level domain extensions.
Example: www.website.com
If you notice that many of the top ten listings
are for URL that are pointing to some obscure
page within a website, for example...
www.website.com/article-topic123.htm
Then this may be a sign that these pages were
not designed to rank well intentionally and have
gotten a top ranking simply as a result of having
some content on the particular search topic.
By doing this simple analysis of your search engine
competition you can then decide if it is worth your
time and effort to build a website around a certain
topic.
If the site has very few links to it, there's only
a page or two about the subject matter, and the
domain or URL isn't highly optimize for the keyword
you may have a chance to get a good search engine
ranking without having to do an overwhelming amount
of work.
I have discovered many keywords that get good traffic
and have extremely weak search engine competition
doing exactly what you just saw in this article.
Go on and try it using the keyword examples above.
You can often find niche keywords with weak search
engine competition in the keyword lists you receive
by visiting the following site...
www.FindHotNiches.com
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