Use Internet Giveaways To Build Your
List
Most newsletter publishers would like to keep their
costs down while at the same time building their
subscriber lists.
Internet giveaways are an effective option to achieve
both goals.
The purpose of this short article is to address
the main questions about giveaways.
WHAT IS A GIVE-AWAY?
Giveaways are, quite simply, where one or more
publishers and marketers are giving away ebooks,
reports, software, website templates and graphics
packages, videos and audios, even memberships and
teleconferences.
WHY WOULD OTHERS GIVE VALUABLE CONTENT AWAY
FOR FREE?
In a single word... LEVERAGE. When you participate
in the giveaway as a product donor, your product
is offered to the combined audience totals of all
the participants. For example, if you have 6,000
people on your mailing list and I have 17,500 on
mine, then your offer is presented to 17,500 new
people. That way, you are leveraging off my larger
list so you get value in exchange for giving away
your gift.
But I also benefit because I potentially reach
6000 new people when you send your group an invitation
to visit the giveaway site... because they see my
offer and may choose to download my gift.
When you also factor in the dozens of other promoters
who will typically be involved, you can see that
every player gets considerable leverage... which
can translate into a significant marketing advance
for all.
The "little guy" perhaps gets disproportional
benefit because he or she has access to the huge
audience of prospects coming from the bigger players.
HOW DOES THIS BUILD MY SUBSCRIBER LIST?
Well, you offer your gift on condition that interested
prospects come to your site and join your mailing
list. For example, you offer a short report on keeping
your pet poodle healthy all year round. Then everybody
who is interested in poodles (and nobody else!)
will click on the link and go to your website. After
they complete their subscription process, you send
them the download link for your poodles report.
This way you are building a highly targeted mailing
list. People who are interested in the kings and
queens of England won't join your 'better barbeques'
mailing list.
IS THERE ANYTHING RELEVANT FOR MY NICHE?
Well, candidly... it depends. I've seen a broad
range of interests addressed at these amazing sites.
The popular topics are covered because there is
no benefit in giving away stuff nobody wants. Less
popular topics are covered less frequently, so you
might have to do some searching - and perhaps some
lateral thinking. For instance, ask yourself...
What else might poodle owners be interested in?
Hmmm. Lots of people are concerned about health
or money issues so that's a possibility.
The main thing here is this: if the first giveaway
you join doesn't offer something that your people
would be interested in, join another giveaway. There
are plenty to choose from.
BUT WILL IT BUILD MY LIST?
Well, one smart young marketer I know reports that
80% of his list growth is due to giveaways. Another
is making $3000 a month simply by promoting other
people's giveaways. So yes, giveaways do work.
HOW DO I FIND OUT ABOUT UPCOMING GIVEAWAYS?
There is a giveaways notification list at http://eprofitnews.org/giveaways
and other publishers also will let you know if you
join their lists.
Article by Gary Harvey of www.FindHotMarkets.com,
The Internet's BIGGEST LIST of Strategies &
Resources To Find Hot Niches, Best Selling Products
& Hot Markets. You are welcome to reprint this in its entirety. Please include this paragraph.
Need to increase website traffic? Visit www.FindHotTraffic.com
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