Picking Up Hot Trends With Google
Trends
What creates a hot trend?
"It all starts with an event", says Travis
Sago. "Such as when a new product is released."
"Then people start talking and writing about
it. And bloggers start blogging about it. And folks
are making videos. And soon there are news releases.
"By this time, it has become a trend with
BUZZ."
Now this is a marketer's dream, but... ONLY if
he knows about it.
SO HOW DO YOU FIND HOT NICHES LIKE THIS?
One tool that Travis uses is Google Trends. In
a video he has loaded up to YouTube.com, Travis
shows how he uses Google.com/trends. Naturally he
gives some examples.
EXAMPLE 1.
Type in terms such as 'deer hunting, duck hunting,
bow hunting' and the trends software compares the
number of searches for those 3 terms.
You'll see in the video that hunting is seasonal,
so the 3 lines that represents search volume for
these 3 terms has its seasonal ups and downs.
In a line at the bottom of the chart is the "news
volume" (the number of news reports) for these
keywords.
EXAMPLE 2.
Breast feeding has a more consistent search volume.
The line is not going up, but it chugs along at
a consistent level.
EXAMPLE 3.
Antique tractors is another example. He likes that
one better!
EXAMPLE 4.
Blogging. Now blogging is hot these days. So he
put in a bunch of related terms such as... blog,
blogging, wordpress, blogger, video blog.
And just as you'd expect, there is a RISING trend
line. Great, because a growing demand is the IDEAL
marketing situation.
Now... the question is 'what can you market to
this particular niche crowd?'
SEE THE VIDEOS
If you'd like to actually see the graphs, along
with other examples of niches and how one well-paid
marketer uses Google Trends to explore these things,
here are two videos that are definitely worth your
time:
http://www.youtube.com/watch?v=LXHJOARjfA8
http://www.youtube.com/watch?v=lTHjkwULl5M
They run under 10 minutes each and include some
great do-able tips for finding hot market niches
- and riding them all the way to the bank.
Also, there is a helpful free report called "How
To Research The Profit Potential Of Any Niche, Using
Free Online Tools". It's available at http://findhotmarkets.com/freereport.html
You can learn a lot more about finding hot products
and hot markets at Gary's NEW site: http://FindHotMarkets.com
Article by Gary Harvey © www.FindHotMarkets.com/articles
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